Our team was approached by Samsung to bring together the top Gen Z influencers for their yearly partner's event in New York City. We were excited to work with a company that has a forward-thinking approach in both product design and marketing, as it complemented our strong ties in the influencer community.
We were able to assemble a group of young, noteworthy influencers who were excited to attend the event, and it was a memorable night for both the executives and staff of Samsung, as well as the influencers themselves. The event was a huge success, and we received positive feedback from all attendees.
In addition to the event activation, we also collaborated with key members of the Samsung team to discuss future plans for product roll-out and marketing as it pertains to Gen Z and youth culture. This was an important opportunity for us to share our insights and expertise in this area, and it helped to set the company up for success in their future campaigns.
Working with a legacy company like Samsung requires a balance of respecting the brand's history, while also focusing on what aspects of that lineage resonate deeply with the current generation and youth culture. We were able to achieve this balance by utilizing our understanding of both the brand and the target audience, and we are confident that our work will lead to continued success for Samsung in the future.