We are a new-era Gen Z agency founded as the antidote to the inefficiencies we saw in the traditional agency system. We disdain 40-year-old “Gen Z experts” whose notions of younger consumers are antiquated, inaccurate, and removed from the source. We understand Gen Z because we are Gen Z.
We live and breathe our work, and aim to outdo ourselves with every project we take on. We are fun to work with, but we are dead serious about execution and bottom-line results. We value long-term partnerships over transactional short-term work. We only want to work with the best.
We are Youth Logic, and we are on a mission to help companies understand the nuances of the rapidly evolving and highly elusive modern consumer.
Hi, I'm Connor. I started Youth Logic in 2014 with the intention of shifting the way brands interact with the youth and our culture. Though I was only 14 when I started this agency, my mission remains the same.
A lot has changed since we began, and the platforms are far different than what they used to be, but through it all, one thing has remained constant: culture still moves extremely fast. The need to stay ear-to-the-ground is more important than ever, and this is where Youth Logic wins. Everyday, we reimagine and reinvent how to best keep a finger on the pulse.
We've spent the last 9 years decoding what makes Gen Z tick, advising companies from Fortune 500 stature to new startups - if you need to know Gen Z, we are your people.
We only work on projects that inspire, impact, or disrupt. If you believe your project aligns with our values, please reach out and start the process by clicking below.