The executive team at Raising Cane's approached Youth Logic following a favor they provided in putting together a special experience for Jake Paul and his mother to visit their first Cleveland Browns playoff game. We were honored to have the opportunity to work with such a reputable brand and knew that we had to create a campaign that would be just as special as the experience they provided for Jake Paul.
Our team knew that Raising Cane's has one-of-a-kind chicken and that we had to craft a campaign that would showcase this unique aspect of their brand. We also knew that we needed an influencer that would be able to grab people's attention and generate buzz for the campaign. That's when we decided to tap Jake Paul, who is one of the most popular influencers in the industry.
Around the time we were planning the campaign, Jake had ongoing disputes with legendary boxer Connor McGregor. We saw this as an opportunity to create a unique angle for the campaign that would play on the word "chicken" and draw on the media coverage that was already surrounding the dispute.
Our campaign featured Jake Paul repeatedly calling Connor McGregor a "chicken" while promoting Raising Cane's sandwiches and tenders inside of a Cane's location. The campaign was a hit, garnering over 603k likes, 15.9k comments, and over 6.8 million views, all organically. This campaign was a huge success for Raising Cane's and it was great to see how our team's creativity and strategic thinking helped drive positive results for the brand. Read more by clicking here.